23A

1. Human Capital - Understanding of the concept

Valuable - this is valuable because I can use it to make helpful decisions for this company

rare - People do not understand the biodegradability of straws and I have experience with it

inimitable - It is not easy to understand the various things that go into biodegradability 

non- substitutable - There is no way to know what I know and how to understand it

2. Human Capital - My ventures

Valuable - The various interactions i've had with the industry have helped .

rare - It is rare to have the experience i've had through my research

inimitable - it is impossible to replicate the job I have done and experiences ive had

non- substitutable - someone may have had different experiences i never had.

3. Social Capital - My Associates

Valuable - I know many associates who have worked in the industry for decades

rare - It is rare to find someone who knows as many people as I do

inimitable - You cannot take away the knowledge they know and spread it differently

non- substitutable - Knowledge is never replaceable. 

4. Financial capital

Valuable - The money I own is only valuable as the way I spend it. 

rare -N/A

inimitable - if you earn money it can be copied

non- substitutable - Have an investor give them the money to copy it.

5. Social Capital - Customer Wants

Valuable- Knowing what the customer will want will help steer our product towards them.

rare - understanding the customer

inimitable - Can be copied if companies see what we are doing right.

non- substitutable - It can be copied 

6. Capabilities - Hard work 

Valuable -This is not replaceable. Hard Work beats everything in any industry. No matter how good your product is.

inimitable - the amount of work can be imitated 

non- substitutable - Everyone can work hard.

7. Capabilities- passion

valuable - I want people to enjoy there morning coffee like I enjoy mine. 

rare - I think customer interests are very important and having the passion to help others.

inimitable - My passion may be able to be copied.

non- substitutable - passion is not substitutable

8. Social Capital - Knowing my customers

Valuable - I know who my market is

rare - Great research

inimitable - research can be copied.

non- substitutable - It can be substituted.

9. Social Capital - Feel for a smaller company

Valuable - Its value comes in consumer experience

rare - Usually lost in the corporate world 

inimitable - Large companies struggle doing this

non- substitutable - The 1 on 1 experience is not substitutable 

10. Human Capital - suppliers 

Valuable - Having many options to make my product.

Rare -This is not rare its capitalism

Inimitable -Relationships are hard to imitate

non- substitutable - any supplier is substitutable

My top resources is hard work the consumer experience and with my product . The size of my company allows me to see what works and what fails with the company. I can see hard work and I can see who is lazy. It all part of the buisness.