15A

After conducting several  interviews I came up with a variety of alternatives for my customers. My customers seem to not care about the price as much as they do the experience when using the correct straw. My customers are paying for the luxury and convenience which seem to be the most important factors when choosing a straw  . The two factors the quality and how well it can compare to a normal plastic straw. My segment is more likely to use my straw in situations where they are provided straws. Such as restaurants or food establishments that require them to enjoy your meal . They will be granted the product or could be bought like any straw today.

What helps the customer determine if changing their straws was a good idea is how much they enjoy the variation of the straw and, if they would rather keep it over the paper straws. . The type of things they would think the purchase was a bad idea was if they didn't see the benefit from changing away from the paper straw.  I interviewed five people from the ages of 18- 27. They all had some different views on what they thought would be important to keeping my idea of avocado seed straws ahead of paper straws. Many of them said that quality would be more important than price. If they were worried about anything other than the quality of they're drinking experience they would point to the fact that since paper straws are so new that there maybe a big fan base of paper straws that I may not know about. 

In my interviews I learned what the my potential customers would really want out of the service which is quality and convenience. They want they're drink to be enjoyable not soggy and un drinkable after 5 minutes. My customers are want the experience that the used to have and thats the point of my product as well as eliminating the use of paper straws in out daily drinks.