9A

Who: 

After my interviews, I discovered some more information on the opportunity that I did not think of before. The five people I interviewed ranged from 18-25 years old. In my interviews I found out that a lot of people are interested in a eco-friendly alternative to paper straws.  However some people do not know what type of straws would be available and better for the environment . So these people would maybe fall outside the target market to fix the problem. The solution to this is just to allows customers to use avocado seed straws in alternative to the paper straws. This way they have an alternative to the paper straws that get soggy after sitting in a drink for a while. Also not everyone is interested in using a different alternative straw to paper in general so they would be out of the boundary. The who is anyone who is interested in getting using an alternative to paper straws..

What: This opportunity is banking on the concept that people want the alternative to the paper straw. So if people do not care about their drinking experience using paper straws then they will not want a new straw. Unless they would like to have a new alternative. With this opportunity they can have different types of straw to use in alternative to paper. So they can use a straw that is not soggy . 

Why: The cause of this issue comes at the ban of plastic straws around the country. The outside the boundary comes for the people that like the paper but the inside which is most of the people Interviewed do not do it due to its poor structure and drinking experience it gives them while drinking. Also some people do not care what type of straw they use which can put them on the inside or outside it is unclear. I do not think tis alternative will be for everyone . I do believe it will be for people who enjoyed they're coffee with plastic straws and do not have the same experience as with paper straws.

Inside the Boundary

Who is In - People who are unable to have the same experience using paper straws. Also anyone who would like a new alternative to plastic straws other than paper. People who use straws on a daily basis.

What the Need is - The need is people want new plants delivered to there house. If they just want new plants for their yard, porch, or kitchen. They want to try out new varieties of plants they may not have known existed.

Why the Need Exists - The need exists because not everyone has the access to an easy alternative to plastic straws.  Many people do not know why there is not an easy access alternative or where you go to find alternatives other than paper. The paper straw once it becomes country wide will cause problems and create the need to find a way to mass produce new straws .

Outside the Boundary

Who is Not - People who enjoy plastic straws or are indifferent to what type of straw they use when drinking they're drink. If you have your own container and straw you would not be interested in this. 

What the Need is Not - There is not a need for a new alternative or there is not an interest in a different product. People may be happy with paper straws. There is no alternative

Alternative Explanations - People may not care, want, or need this alternative. Paper straws could already be seen as eco-friendly enough to some.They could enjoy the paper straw experience and see if better than plastic